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Google released AdWords in 2000.[eighteen] At the outset, AdWords advertisers would pay a regular sum, and Google would then put in place and handle their marketing campaign. To support smaller organizations and those who desired to control their own campaigns, Google soon released the AdWords self-service portal.
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As many as five hundred IP addresses, or ranges of addresses, can be excluded for every marketing campaign. All adverts while in the marketing campaign are prevented from exhibiting for users Together with the IP addresses specified.